Design for Living Italy

Design for Living Italy was born in Rome in 2015. It sprung out of the physical boutique run by founder Priscilla Principali’s parents, between the late 1980s to the 2000s. Siblings, Priscilla and Lorenzo grew up surrounded by antique furniture and developed an expertise in 20th century Italian design and decorative art. This they imbibed in their digital boutique which specialises in the giants of Italian design such as Willy Rizzo, Ico Parisi, Gio Ponti and Gaetano Sciolari.