Freeforms has been dealing in European ceramics and glass since trading began at their London premises in Kensington Church Street in 1991, and have been selling items online since 1997. The gallery's current location is in The Showplace, 40 West 25th Street, New York City, where they have been in operation since 2002. The gallery concentrates almost exclusively on Scandinavian, British and German ceramics, glass, metalware and lighting. The team focus on sourcing unique, artist made examples and design classics produced in limited numbers.