Mid-Century Italian Alanda Sofa by Paolo Piva for B&b Italia / C&b Italia, 1980s

Born in Adria near Venice in 1950, Paolo Piva is one of the most prominent Italian architect-designers of the late 20th century. Over the course of his career, he has created seating, casegoods, kitchens, and more for major European design brands while making a significant contribution to the field of architecture in Venice and Vienna.  

Piva studied architecture and visual arts at the IUAV (Istituto Universitario di Architettura di Venezia) under Carlo Scarpa. His thesis, Social Housing in Vienna from 1918 to 1934, is the first indication of Piva’s interest in the Austrian capital, a fascination that continued throughout his life. In 1975, Piva worked for Venice's Institute of History & Architecture (Istituto di storia e architettura di Venetia), assisting in the curation of an important exhibition on the same subject as his thesis, architecture in Vienna during the socialist period, in collaboration with the Viennese Academy of Applied Arts (Akademie Der Angewandten Kunst). This exhibition lead to Red Vienna, a similar exhibition in Rome in 1980.

From the 1970s onward, Piva collaborated with various manufacturers, including B&B Italia, Burelli Cucine, Dada, de Sede, Fama, Giovannetti, Lumenform, Mobel Italia, Poliform, Team 7, Thonet, and Wittmann. His most collectible design is the Alanda Table for B&B Italia, a minimal, geometric coffee table featuring a glass surface over inverted, metal pyramids. Produced in small numbers, the elegant Alanda has been the subject of many copies and reproductions; the unmarked models are notoriously difficult to authenticate. The leather Arca Sofa for B&B Italia (1985) and the Aura Chair for Wittmann (1983)—recipient of the Upholstered Furniture Design Award in 1993—are among his most famous seating collections. Recent designs include the Athos Table (2012), Andy Sofa (2013), and Area Table (2013) in production by B&B Italia.

Paolo Piva’s architectural and interior design portfolio includes the Kuwait Embassy in Qatar (1980), the renovation of Palazzo Remer in Venice (1986), and the design of several retail outlets and offices. Piva maintained an office in both Venice and Vienna and held a professorship in Design at the Hochschule für Angewandte Kunst in Vienna since 1988. He passed away in 2017.

The international design company B&B Italia began in 1973 when Piero Ambrogio Busnelli took over C&B Italia, the company he had co-founded with Cesare Cassina. The renamed B&B was thus more of an evolution than a completely new enterprise. Busnelli—who was born in 1926 in Meda, in the northern province of Lombardy—was a true visionary in post-war Italy. As a young designer he surrounded himself with other like-minded artists, and later took chances on up-and-coming talents, like Mario Bellini and Gaetano Pesce, who later followed Busnelli to B&B. From the beginning, the company wanted to set itself apart as a strong, modern Italian brand that was based on an industrial model, utilizing both high-tech production methods and high-tech materials—including plastics and polyurethane foams. It quickly established itself as one of the leading manufacturers of modern Italian design in the second half of the 20th century.  

Busnelli located the headquarters in Novedrate in Como, near Milan. It was designed in 1972 by the architects Renzo Piano and Richard Rogers, who had just finished jointly designing the Centre Pompidou in Paris, and the influence is clear. The building’s brave industrial “inside out” aesthetic showcased Busnelli’s willingness to take risks, as well as predict future design stars.

In the mid-1970s, B&B Italia launched Mario Bellini’s Le Bambole sofa (1972). The structureless, yet plump couch pushed the boundaries of design and secured a place for B&B Italia at the forefront of the international design scene, and at the receiving end of many prestigious design prizes. The advertising campaign for Le Bambole provoked as many reactions as the design itself, featuring provocative images taken by photographer Oliviero Toscani of the bare-chested model Donna Jordan on top of Bellini's sofa, and was exhibited at Milan’s Salone del Mobile.

Since then, B&B Italia has collaborated with some of the world's most renowned designers and architects, including , Mario Bellini, Jeffrey Bernett, David Chipperfield, Antonio Citterio, Naoto Fukasawa, Zaha Hadid, Chris Howker, Vico Magistretti, Jean-Marie Massaud, Gaetano Pesce, Paolo Piva, Richard Sapper, Afra and Tobia Scarpa, Richard Schultz, Ettore Sottsass, Studio Kairos, Patricia Urquiola, Jakob Wahner, and Marcel Wanders, among others.

B&B Italia has won four Compasso d’Oro Awards. The first was for Studio Kairos’ Sisamo Wardrobe in 1974, and later Bellini’s Le Bambole in 1979, and Citterio’s Sity Sofa in 1987. In 1989 B&B Italia became the first design manufacturer to be awarded a Compasso d’Oro. The award was given to B&B Italia for "the constant work of integration carried out in order to combine the values of scientific and technological research with those necessary to the functionality and expressiveness of its products." Since the company’s inception in 1966, designers have created over 1000 designs and prototypes, many of which are still in production.

In 2011, Busnelli’s sons, Giorgio and Emanuele, bought the company back from the private equity firm Opera, who obtained a majority stake in 2002. The pair run the company since the death of their father in 2014. In 2016, B&B Italia celebrated its 50th anniversary by showcasing its latest range of limited-edition pieces at the Salone del Mobile furniture fair in Milan.

Images courtesy of B&B Italia