Six iconic designs by Marco Zanuso


Lyrical Rationalism

By Wava Carpenter

Between the 1940s and 1970s—the heyday of midcentury modernism—Italian master Marco Zanuso (1916—2001) innovated an array of materials and techniques that had a seismic impact on design history, including the first application of foam rubber in upholstery and the first chair to be entirely fabricated in injection-molded plastic. Many of Zanuso’s greatest achievements involve the nuts and bolts of how the design profession is practiced. But beyond the wonkish details of optimizing industrial processes, it’s easy to see that Zanuso possessed an uncanny flair for form. In piece after piece, he hit that sweet spot between rationalism and sensuality.

To re-up your design nerd credentials, here are six designs that earned Zanuso his paramount place in the pantheon of Italian design:

 

Marco Zanuso's entry into MoMA's Low-Cost Furniture Competition (1948) Photo © Archivio del Moderno Marco Zanuso's Lady Chair for Arflex (1951) Photo © Arflex Museum Lambda Chair by Zanuso & Sapper for Gavina (1960-64) Photo © Richard Sapper K4999 Child's Chairs by Zanuso & Sapper for Kartell (1960-64) Photo © Richard Sapper Grillo Telephone by Zanuso & Sapper for Siemens (1966) Photo © Richard Sapper Mobile Housing Unit by Zanuso & Sapper for MoMA (1972) Photo © Richard Sapper Lounge Chair for MoMA’s International Competition for Low-Cost Furniture (1948)

One of Zanuso’s earliest projects—the one that put him on the international stage for the first time—was his entry into the Museum of Modern Art's International Competition for Low-Cost Furniture in 1948. It featured a mechanical joining system of his own invention in which a slim and sinewy tubular steel frame supports a suspended fabric seating “cone,” accompanied by a built-in reading light and drink holder. Although he lost out to the likes of Charles Eames and Robin Day, Zanuso’s imaginative biomorphic lounge chair foreshadows his life-long drive to forge new ground in construction techniques and material use.

Lady Armchair for Arflex (1951)

As a result of the acclaim Zanuso received from the MoMA exhibition, the Pirelli tire company approached him to explore innovative applications for their newly developed foam rubber material. The first idea was to use it in automobile seating, but Zanuso began to envision its use in domestic furniture. “Numerous experiments made it apparent that the implications for the field of upholstered furniture were enormous,” Zanuso later wrote in his 1983 essay “Design and Society.” “It would revolutionize not only padding systems but also structural, manufacturing, and formal possibilities. As prototypes began to take exciting new formal definitions, a company was established to put these models, such as the Lady Armchair, into production on an industrial scale never before imagined.” The company that Zanuso helped to launch was Arflex, one of the first in Italy dedicated to making furniture on an industrial scale. His timelessly charming, oh so curvy Lady Armchair won the Compasso d’Oro prize at the 1951 Triennale di Milano and remains popular today—both the new ones still in production and the vintage classics from last century.

Lambda Chair for Gavina (1959-1964)

Despite his insistence on retaining a great deal of control over his projects from beginning to end, Zanuso did not shy away from collaboration. Most famously, in 1957, he began a two-decade-long partnership with German designer Richard Sapper, with whom he shares credit for some of the most iconic works of 20th-century Italian industrial design. One such icon is the deceptively simple, sturdy yet elegant Lambda Chair. Before the final product went into production with Gavina  around 1964, Zanuso and Sapper had for years explored a variety materials before settling on a hyper streamlined fabrication process borrowed from the auto industry, in which sheet metal is stamped out, spot-welded, and spray enameled. The Lambda proved that high-tech could be highly desirable in the domestic realm, and the research behind it led to another Zanuso and Sapper icon: the Model K4999 Child's Chair.

K4999 Child's Chair for Kartell (1960-64)

Zanuso’s most internationally successful design, the K4999 for Kartell, also turns out to be the one that most exemplifies his holistic, research-driven approach. His recount of the intensive path that led from the Lambda to the K4999 in “Design and Society” makes plain just how meticulous he could be: “The formal and structural implications of this concept… required more than 50 prototypes to develop it to the point of industrial production… But even at this point, research in our office continued. In connection with a commission to design classroom furniture for the city of Milan, we had already been experimenting with a scaled-down stacking version of the Lambda for elementary schools. As we were looking for alternatives to sheet metal, a material inappropriate for this particular application, a notable drop in the price of polyethylene on the expiration of international patents opened up completely new possibilities. This new material, in turn, led to a rethinking of the formal and structural characteristics of the chair and, consequently, to much additional research. The final result, the Child's Chair, surprised even us; because of the various stacking possibilities we had developed as a result of structural requirements imposed by the use of polyethylene, we had created a chair that was also a toy, which would stimulate a child's fantasy in his construction of castles, towers, trains, and slides. At the same time, it was indestructible, and soft enough that it could not harm anyone, yet too heavy to be thrown.” It represented the very first structural application of polyethylene plastic in furniture.

Grillo Folding Telephone for Siemens (1966)

A symbol of postwar Italian modernity, the Grillo Telephone designed by Zanuso and Sapper for Siemens gets its name from the “cricket” sound it makes when it rings. But the delightful biomorphism of this design does not end there. When it’s not in use, it folds up like an animal retracting into its compact protective shell. The interactive parts—dial, speaker, and microphone—are revealed only when it’s opened. Earlier phone designs separated the handset and cradle into two pieces, but the Grillo contains everything in a single body, with a long tail of cord coming out one end for greater portablility. Though less known outside of Italy, Zanuso’s and Sapper’s Grillo came to be seen by phone designers (we’re looking at you Jony Ives) as an influential design step toward mobile phones.

Mobile Housing Unit, Prototype for MoMA’s Italy: The New Domestic Landscape (1972)

Long before everyone was raving about "Tiny Houses" and "Micro Homes," Zanuso and Sapper collaborated on their precient and well considered Habitation Units, which debuted at the landmark New Domestic Landscape exhibiton at MoMa in 1972. With a shipping container as its starting point, this design was an experiment in “complete and fully equipped habitation, easily transportable, and ready for immediate use,” aimed especially at temporary, large-scale public works communities, areas that have suffered catastrophe, and other destinations set in fragile natural surroundings. Though the project never went further than the prototyping phase, its influence is clear. The images that have survived from the 1972 exhibition look as fresh as anything found this year on the pages of Dwell and Wallpaper*.





This story has been excerpted and edited from an essay in Kinder Journal, published by the child design experts at Kinder Modern in New York. Head over to Kinder Journal for fascinating and charming stories about child-centered design—past, present, and future.

 

 

  • Text by

    • Wava Carpenter

      Wava Carpenter

      After studying Design History, Wava has worn many hats in support of design culture: teaching design studies, curating exhibitions, overseeing commissions, organizing talks, writing articles—all of which informs her work now as Pamono’s Editor-in-Chief.

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