Italian Alogena Floor Lamp by Joe Colmbo for Oluce, 1970s

Born in Milan in 1930, designer Cesare Colombo—who went by Joe—was the second of three brothers. His father, Giuseppe, was an industrialist who inherited a ribbon factory and turned it into an electrical conductor manufacturer. Colombo came to design relatively late, having spent most of his twenties pursuing painting and sculpture. He studied at the Accademia di Belle Arti in Brera, Milan, in the early 1950s. While there, he joined the Movimento Nucleare, an avant-garde art movement founded by Enrico Baj and Sergio Dangelo in 1951. Spurred on by international anxiety surrounding the nuclear bomb, this group of painters aimed to break free of the static boundaries of traditional painting.

In 1953, Colombo made his first foray into design by creating a decorative ceiling for a Milan jazz club. In 1954, he made a series of television shrines for the Milan Trienniale. Inspired by these experiences, Colombo enrolled as an architecture student at Milan Polytechnic. When his father became ill in 1958, Colombo abandoned painting altogether; he and his younger brother, Gianni, took over the family business, using the factory as an experimental space for the latest production techniques and materials, including fiberglass, PVC, and polyethylene.

In 1962, Colombo opened a design studio in Milan, from which he worked primarily on architectural commissions—including several ski lodges and mountain hotels—as well as product design. His furniture designs were characterized by optimistically bold, round forms, and he championed the notion of using modern technologies to create new design solutions.

Colombo’s design career was cut tragically short in 1971 when he died of heart failure at age 41. However, he was remarkably prolific during his near decade as a designer. Notable projects include some of the most iconic designs of the 1960s, such as his 1963 Elda Armchair, made completely of fiberglass; the 1964 Ragno outdoor light, which doubled as a seat; the stackable Universale chair (1965/67), which came in varying heights and was created completely from polypropylene; his 1967 modular furniture series known as the Additional Living System, which was composed of different-size curved pieces that could be pinned together in various configurations to form chairs, sofas, or entire living areas, and which ultimately included the famous 1969 Tubo lounge chair; and the Optic alarm clock and Bobby trolley (both 1970).

Founded in 1945 by Giuseppe Ostuni, Oluce is the oldest active lighting design company in Italy. Highly influential in the midcentury, Oluce helped pave the way for Italy’s international success in the lighting design sector while working with some of era’s brightest talents, including Joe Colombo, Bruno Gecchelin , Vico Magistretti, and Marco Zanuso.

Oluce first gained recognition after being represented in  well-regarded Domus magazine. Although the 1950s brought intense competition from a rising number of modernist, Italian lighting brands—such as Arredoluce, Arteluce, Azucena , Lamperti, and Stilnovo—Oluce established itself as a formidable postwar design force through a series of now iconic designs.

In 1951, Oluce debuted a lamp designed by architect-designer Franco Buzzi in the lighting exhibition curated by the Castiglioni brothers for Milan’s IX Triennale. In 1954, architect-designer Tito Agnoli (1931-2012) designed the groundbreaking and highly reduced Model 255/387 Agnoli Floor Lamp, which marked the beginning of a trend in shade-less lamps.

During the early 1960s, Oluce began collaborating with designer Joe Colombo (1930-1971), who was responsible for a number of highly successful Oluce lamps, including the Model 281 Acrilica Table Lamp (1962, Gold Medal Milan’s Triennial 1964); the weatherproof outdoor Fresnel Series (1964-66); Model 291 Spider Lamp (1965, Compasso d'Oro 1967), which also appeared in the 1972 MoMA exhibition Italy: The New Domestic Landscape; the Coupé Floor Lamp (1967, International Design Award 1968); Model 626 Alogena Floor Lamp (1970); and the Flash Lamp (1970s). After the premature death of Colombo in 1971, Oluce named their first indoor halogen light Colombo 626 (1972) in his honor.

Sometime during the early 1970s, the Verderi family gained control of Oluce. Around this time designer Vico Magistretti (1920-2006)—who was one of Italy’s most respected designers and a driving force in Italian design from the 1960s onwards—was appointed Art Director and chief designer, a position he maintained for many years. Iconic designs from Magistretti include the Dim 333 Floor Lamp (1975), Sonora Pendant (1976), the geometrically constructed Model 233 Atollo Table Lamp (1977, Compasso d’Oro 1979), and the Slalom Table Lamp (1981).

In 1992, Oluce hired the emergent Swiss designer Hannes Wettstein (1958-2008) as Art Director, followed by Marco Romanelli in 1995, who brought in a series international contemporary designers to update the company’s collections. Recent collaborators include designers Sebastian Bergne, Fernando and Humberto Campana, Toni Cordero, Toshiyuki Kita, Nendo, and Hans Peter Weidmann.

Many of Oluce’s designs have been acquired by important museums around the world, including MoMA New York,  in Munich, the Milan Triennale, the Philadelphia Museum of Art, and the Kunstmuseum in Düsseldorf.

* Images courtesy of Oluce